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Picking The Best Strategy And Affiliate Product For You

Are you looking to join affiliate marketing for the possibility of having a successful online business? Well if you are, then you are making a wise choice. People are making lots of money with affiliate marketing each and everyday, and you can do the same too. It all depends on your marketing strategy, and the kind of products that you are promoting.

Some products are winners, and some are dormant. There are a lot of affiliate marketplaces on the internet that you can use to find products to promote. Some of my favorites are: ClickBank, Paydotcom, JVzoo, Click2Sell, and Commission Junction. All of these sites have great products and programs that you can use to earn money with affiliate marketing.

Even though getting started with affiliate marketing is easy, it doesn’t necessarily mean that making money with it is easy. This is something that a lot of beginners experience and see for their own eyes when they get started with it. You have to be diligent, you have to be patient, and you have to have a good marketing plan.

The most commonly used form of marketing for selling affiliate products successfully is building up an email list. With an email list, you get to market repeatedly to the targeted prospects that signed up to your email newsletter. This is effective because you can win these people over with your excellent email content, and get them to perceive you as an expert in your niche.

The more you win them over with your content, the more credibility you will have in their eyes. This is something that is very powerful. If you want to get predictable and reliable affiliate sales, then this is something that you will want to do. But there are other ways to get sales with affiliate marketing other than building an email list.

One such other option is with something called “pre-selling”. Pre-selling is all about leading a prospect to a specific page on your website or blog, and then conditioning them to your review about the product that you want to promote. Some people do this in a wide variety of ways.

Some people like to do a product review about a particular product, some people like to write articles, and some people like to simple “direct link” to the affiliate page. Direct linking is the least effective strategy that you can do. So you might as well not even try this strategy, because it won’t produce a lot of sales for you.

Affiliate marketing is easy, but newbies make it complicated with their ideas of the best way to sell and promote an affiliate product. Don’t do this. Just follow the already proven strategies, and you will have success with affiliate marketing just like a lot of people online. Don’t re-invent the wheel… instead, follow the proven path that has been laid out for you.

Take these affiliate marketing tips, and come up with an effective strategy that will help you to earn money. Make sure you pick a winning product too. You can’t go wrong with these 2 things.

Google SEO Update

It has been an occasional trend that each year, Google changes its search algorithm method from 500-600 times. Nonetheless, as much as these changes are trivial, since they happen every few months, the ‘major’ algorithmic change affects search results.

These minimal changes are very much important to search marketers, as they affect the rank and organic website traffic. They affect search engine optimization. Amongst the common and crucial Google seo updates are the Panda 3.9, Link Warnings, Panda 3.8, Penguin 1.1 and Knowledge Graph among the many. The updates being named in accordance to place, or a known Google engineer.

Why the change?

Google engineers pointed out the changes are mostly targeting webspam. The changes are done to reduce the sites that have been violating Google’s existing quality guidelines. The changes are also done to promote high quality content, this improving the search engine users an improved and satisfactory experience.

The changes also target white hat seo methods other than engaging in unproductive webspam tactics. Hence it helps in tracking the manipulative websites. The latest update was to minimize over optimized websites which may have many unnatural links, spinning of automated content, overstuffing of keywords and many more. It also pointed out that it was to reduce the many add ons or ‘above the fold’ that are found on websites, hence the user getting to the content immediately.

How the updates work

The Google engineers pointed out that search engine optimization can be very much positive and constructive should the individual pages be accessible. They can mainly achieve this by using a better ‘white hat’ search engine optimization where there is good marketing of websites and more compelling substance to the user. The opposite of this method is where some websites use loopholes and shortcuts and yet provide unsatisfactory answers to the user.

A good seo update example is the ‘above-the -fold’ technique where, should a site pass the recommended degree and make it hard to find the original content of the site or the user to discern faster, once the algorithmic updates are put on, the site’s ranking drops. However, the changes are also affected by the number of pages on the site, how quickly Googleboot can scan the content among many others.

Reflection to the Marketing Services

Many researchers went to point out that the Google seo update was not to favor others as it received harsh criticism from some online market services websites, but to make the use of search engines as memorable and satisfactory. Moreover, it may be tha the links Google targeted happened to be related to the websites affected.

The websites that mainly overused keywords, citation of some city names, or those that used the word ‘seo’, or web designing websites, were pretty much hit and their rankings reduced as expected. Among the few were money online websites, pharmaceuticals, office space industry or entertainment guide.

Suggested methods to improve one’s ranking

To keep up with Google SEO update, my recommendations are:

  • Update your content regularly
  • Reduce spinning and use hand re-written content
  • Add Google+1 button to your website
  • Release news content at least once a week
  • Use of video marketing
  • Upload fresh images often and original ones
  • Use different sources to fabricate your backings
  • Next time the seo update comes, take it head on and do your best.

Why Should I Build An Email Mailing List?

Many beginner internet marketers will undoubtedly hear at some point that “the money is in the list”. There’s a very good reason all seasoned marketers will give you this advice… because it works. But ultimately, with all the other methods being touted to make money online these days, the big question on most people’s minds is: Why?

The biggest reason why you should build an email list is because it allows for multiple follow-ups with the same person.

If you have a website, a visitor will come along and look at your website and leave. There’s a good chance that they won’t ever come back. If however, you capture their email address, you have the ability to contact them again in the future which increases your chance of doing business with them.

With email marketing, you have the ability to market several different products to people which will increase the likelihood that one of them will resonate with the subscriber which will result in a sale.

There is also an age-old saying in the internet marketing world that a person needs to be exposed to you, your product or your service 7 times before they feel comfortable enough to buy. With email, you can provide content to your readers which will slowly instill trust in their minds and also brand your products.

As they hear about your products over and over again, the chances of you making a sale become higher especially if you send out emails that show you are an authority in your niche and they can see you know what you are talking about. Email marketing allows you to demonstrate to your subscribers that you are genuine, knowledgeable and an expert in your industry.

Another great benefit of building an email list is being able to promote new products to people who have already bought from you. People who have had a good experience buying from you in the past are your most valuable prospects as they are the most likely to buy future products you release. You will find over time that there is a group of people who buy just about everything you release so having an email list of these people is absolutely essential.

For these reasons, I believe every online business should make use of email marketing to increase their revenue and build their brands not only because it works, but because it’s very economical.

Local SEO – Optimizing for Search by Voice

We have been seeing forecasts of mobile devices overtaking desktop computers since the beginning of the last year and we are not surprised that the predictions have fulfilled spectacularly. The contributions of Dag Kittlaus of the Apple Siri project and those brilliant engineers at Google have made searching by voice the natural thing to do. We are under no impression that search remains the way it was. There have been tectonic shifts in the way people are using their voice in making the entire process easier.

So, what does that mean in terms of Local SEO or SEO at large? Remember that searchers using their voice will not be thrifty with words, in videos posted by enchanted Siri users on YouTube, we have seen some users say a lot before getting their query served. The way Siri handles long tailed keywords is nothing less than a stroke of brilliance on the part of the founders. Long tailed keywords have to be handled with precision and the challenge for Local SEO is to strike the right balance between long tailed keywords for voice search users and shorter ones that traditional searchers use.

What Changes after Voice?

The algorithm does not change a bit. The same mobile search algorithms are used after the words spoken by the searcher has been synthesized into written words and run through as if it came from a mobile browser. Now, we must note here that spoken words could be put to words long before voice search came. The agent of change is the machine which ‘understands’. At this point the machine is not yet fully refined and comes up with several interpretations of the same query. This changes things a bit.

Local SEOs now need to optimize for a bunch of possible outcomes instead of a single one. Voice interpreting techniques being used currently are yet to be refined to reach the sophistication of the human brain and Apple seems to be making improvements. Meanwhile, Local SEOs can do a few things.

· Optimize for the main keyword with varying iterations

· Creating more content with the same intent but with synonyms of the main keyword

· Attend more to social graphs because Siri uses these to find better results

· Use review sites to add positive reviews

· Add local business details to the reviews and on the local business website

· Reward well performing long tailed keywords and change the structure of those that are falling behind

A new industry, VSOP or Voice Search Optimization is coming up fast to cater to local business that want their websites optimized for voice search engines. With Google jumping into the fray and Apple leading the race with their newer releases, we think that the day is not when voice search will be refined to replace traditional search entirely. Does your Local SEO optimize for mobile voice search?

The Value of Your Data

The lowest cost and most effective form of marketing is inbound internet marketing which is driven from existing information silos.

Inbound, means that it is effective because the people making the enquiries have reached out to you, rather than you having to spend time and money chasing them. Plus, they are interested enough in what you are selling to have voluntarily made an enquiry – that always has to be a good thing!

Internet marketing, means that it can be essentially an automated process, with very low costs, which targets exactly the right audience.

Don’t forget, you can even see your ROI specifically and down to the individual click, because with internet marketing, all your efforts result in countable clicks and those countable clicks result in a certain volume of sales, so the eventual sales value can be divided by the (admittedly low) investment and bingo, you have an accurate cost per client acquisition figure.

So, how can a software company make use of internet marketing techniques to drive a torrent of highly targeted, ready to buy future clients to it’s doorstep for a very low cost and what part do the existing information silos play a part in this process?

First, lets look at the information silos that we are talking about here. What information do you have locked up in your business, which is secret to the outside world, but that is actually a marketing asset waiting to be exploited?

Your customer technical support incident recording system of course!

Many software companies record details of their client’s technical helpdesk enquiries in an incident management system of some sort. The original queries are in there along with the conversations that took place between client and support analyst and even along with the final solution.

Some software companies make this information available to internal helpdesk staff, so that they can use past incidents to help solve future ones. Some software companies even go as far as making this information available to the clients who originally placed the call. But… very few of them make all the information in this system available to other clients or even, heaven forbid, people who are not yet clients!

Of course, there is a pretty good reason for this, the information that is tucked away in these systems is often a series of emails, hastily copied and pasted into the CRM system and often contains details of internal conversations and specifics about client systems which really, it would not do, to make publicly available. So there it sits, a wealth of information that your future clients would find incredibly useful, locked away from prying eyes.

Successful Internet Marketing Through Search Engine Submission

If you run a business website then it is impossible to get ahead in the market nowadays without the professional help of an SEO service that specializes in internet marketing. SEO companies provide a plethora of unique services designed to improve your website’s visibility and direct huge traffic to your site. The services provided by these companies include search engine submission, DMOZ submission and blog review among many others. Let us take a closer look at them.

If you have a new business website and want to direct targeted traffic to it, the first thing you should consider is submitting your site to a well established search engine. Search engine spiders crawl through the web every often to look for content,and if your site is new they may take some time to reach it – the time that you do not have because you want to get visitors to your site and make sales as soon as possible.

However, search engine submission services inform the search engines of your presence and ask them to take a look at what you have to offer. An SEO service makes sure that your keyword selection and other SEO processes have been handled in a professional way before making the search engine submission in order to ensure that the search engines give your site a high ranking. Search engine submission is an effective tool for promoting your website as it greatly increases your likelihood of being seen by your target audience looking for the best services, products and information.

When you hire a professional SEO service, you should also give preference to a service that offers a DMOZ submission service. DMOZ is a popular web directory like Zeal or Yahoo that is maintained by thousand of volunteer editors, which makes it credible and reliable. It also means that getting your site into the directory will not be easy. You therefore need to use a competent, experienced SEO company to do your DMOZ submission in such a way that your website is going to be accepted.

Thousands of webmasters across the world have tried to get their websites into the directory to no avail because their websites did not meet the standards or were probably not seen. However, using a professional company that specializes in making the DMOZ submission will greatly boost your chances of making it into the directory.

Finally, SEO services can provide you with a quality blog review service. “But why do I need my blog or website professionally reviewed?” you may wonder. Well, it is imperative that your blog review be genuine in order for your product or service to be considered credible. Therefore, you need to have experts do your blog review because only they know how to present your product or service in the best light to your potential customers.

It is clear that trying to perform all these internet marketing tasks yourself can compromise other functions in your business. So why not focus on running your business’s core functions successfully and outsource these tasks to professionals that have been doing them successfully for years?

5 Strategies To Get Targeted Traffic To Your Affiliate Links

You can promote the best product in the world, one that’s a proven seller, but you won’t even make one penny if you can’t get targeted prospects in front of your offers. That’s why you’re about to discover five good methods to do exactly that.

But before I share these five strategies, please keep in mind on this:

Do NOT use these strategies to send your traffic directly to your affiliate link. Instead, use these traffic strategies to send targeted prospects to your newsletter opt-in page. Once you have people on your list, then you can promote your affiliate links.

Now let’s have a look at these 5 strategies:

1. Start Blogging

There are a few different advantages of this strategy:

  • First, it allows you to interact with prospects and grow a relationship.
  • Second, you can post optimized content on your blog, meaning you can pull traffic in from the search engines.
  • Third, you can monetize your blog in several ways. Example: You can embed your affiliate links in your content as well as putting offers in the blog’s sidebar.
  • Fourth, you can do things like post viral articles (AKA “link bait”) to get even more traffic and backlinks.

Fortunately, setting up a blog is quick and easy. You’ll want to host it on your own website so that you have full control over it. That means you’ll need a domain name and a web hosting. After you do that, just go to WordPress.org to download and install the files. That link includes complete, step-by-step instructions for setting up and customizing your blog.

2. Do Joint Ventures

This is where you approach other marketers and propose a mutually beneficial activity. One example is to swap content, such as by agreeing to become guest bloggers on each other’s blogs.

Yet another idea is to invite the product vendor to do a telephone interview with you, in which you promote the product using your affiliate link. Both you and the vendor can then distribute this valuable interview to your prospects, customers and other visitors.

3. Use Forum Marketing

There are two main keys to driving targeted traffic to your site using niche forums:

  • Become a contributing member of the forum. If the other forum members think you’re helpful and provide good advice and good value to the forum, they’re more likely to look at your signature file. Which brings us to the next point…
  • Create a compelling signature file. Copywriting rules apply here. That means you need to create a signature file that shares a benefit while arousing curiosity if possible. For example, “Who else wants to know the secret herb that burns belly fat?”

4. Tap Into Facebook

Your prospects are already using Facebook – are you? Here are three ways to do it:

  • Create a Facebook Fan Page.
  • Advertise using Facebook’s pay-per-click (PPC) advertising platform.
  • Comment on other relevant Fan Pages.

5. Distribute Articles

For best results, optimize your content for the search engines so that you can pull in traffic from Google, Yahoo! and Bing. Then distribute your articles as widely as possible.

This includes submitting them to article directories such as EzineArticles.com. But this also includes sharing the articles on your blog, on your Facebook Timeline, on niche forums, and wherever else you’re allowed to post articles.

You’ve just discovered five methods to get more prospects in front of your affiliate offers. Get them into practice now because you too deserve big commission checks!

Small Business Tips for Developing an Online Marketing Plan

When it comes to starting and growing your small business, it’s better to have a plan and deviate from it than to have no plan at all. After all, how do you know where you are going and realize you’ve arrived, if you don’t have a destination in mind or a map to show the way?

The best results come from online marketing that is planned in advance. To brand your company, you must use an integrated campaign that utilizes social media, search engine marketing and more. Here are my tips for creating an online marketing plan to be used as a guide to success – or deciding if you need an internet marketing consultant to create this tool for you.

What is Included in an Online Marketing Plan?

Is an online marketing plan different from your overall marketing strategy? In some ways, yes, although today many entrepreneurs simply focus on internet strategies rather than relying on print, radio and other types of media. So in some instances, they may be one and the same.

Your online marketing plan should consider several key components. At the very least it should include: a monthly/annual budget, a SWOT (strengths/weaknesses/opportunities/threats) analysis, a definition of your target market(s), an overview of what media will work best to reach your target market and a way to track results.

So, you might determine that your accounting firm, for instance, needs to develop its professional image. The next step is to come up with a theme for your campaign which includes a custom tag line, perhaps a special offer and always a specific call to action. Determine what keywords are most important and devise several short headlines that succinctly convey your message.

What if your ideal customers are women over the age of 30 who are small business owners in the Midwest? In order to pique their interest, you may want your campaign to focus on the year-long value of hiring an accounting agency. In order to reach them, you will need to develop a strong Facebook and LinkedIn presence – and you may want to start a Pinterest account, too. A Google PPC campaign targeting specific keywords related to the preferred geographic area would be helpful, as well.

Further Considerations

In order to make your online marketing strategy work, you simply must have one or more people in your organization dedicated to starting and maintaining specific campaigns and tracking the results in order to determine what’s working and what’s not.

If you don’t have someone with enough time to dedicate to your marketing project, then it may be in your best interests to hire an internet marketing consultant. There is really no point in setting up social media accounts, PPC campaigns, banner ads and the like if your goal is to simply set it, then forget it. Internet marketing is a dynamic, constantly evolving form of advertising and branding your business. Unlike other forms of media, it must be constantly updated, responded to, changed, tweaked, reviewed.

Having an online marketing plan in place provides a road map of where your business is currently positioned and where it needs to go. As the plan is developed, you may just identify opportunities and threats you might have overlooked or find a new, under-served target market. It’s a valuable process and a dynamic tool that every entrepreneur needs to do business in the digital age.

Search Marketing Agency – Why You Need One

Many successful business owners know that marketing is the lifeblood of an enterprise. You can produce the best product in your industry or offer the most efficient service, but if you are not marketing your company well, you will not reach a high level of success. Now that we live in a connected world, marketing is more important than ever. Having an online presence is not enough. You must be “searchable” which means that Google and other search engines should be displaying your website when people search using your target keywords. This is where a digital marketing agency can help you.

To save money, many companies attempt to do search marketing themselves. Business owners buy a book or enroll in an online class about the subject and follow the steps they have learned. Business owners and managers who attempt to do search marketing themselves should be commended. There is no better way to learn marketing than by getting in the water yourself. If you have just put up a startup and are strapped for cash, then it is highly advisable that you keep everything in house to save money. But after you make some money, it is a very wise move to hire a search marketing agency.

Search marketing is a time consuming activity and it requires a great amount of expertise. If you are not an expert in marketing, then you would have to learn first which will also take time, effort and money. If you can hire an expert to do search marketing for you, then you can save an enormous amount of time. Time that you can use for other activities to grow your business. Let’s face it, not everyone has the patience or aptitude for marketing. Marketing may be important but it is still just one component of your business. For sure, you have more important things to take care of.

Getting the services of a online marketing agency can also give you an advantage over your competitors, especially those who are doing marketing efforts themselves. Some web marketing agencies have been in the business for years. If you are just starting up in business then you will surely need the help of experts for your business to take off.

A digital marketing agency can also help you with the branding of your company. Branding refers to giving your business the character that it needs so your target market can identify with it. Branding can be quite tricky. It might take you years to get it right if you attempt to do it on your own.

Manage Your Advertisement Campaign on Google AdWords Professionally If You Want Good Results

Many businessmen nowadays take advantage of the benefits brought by Google AdWords. This has turned into an interesting and efficient advertising technique that can really boost the success of lots of businesses in an impressive manner. However, do not believe that this advertising campaign simply creates itself and has instant benefits. If you want things to work smoothly, you have to work hard.

Experts

Plenty of professionals believe that advertising with Google AdWords is not a simple thing and it requires a certain amount of work in order to bring results. Specialists in the mysteries of web technology agree that there are certain methods that can generate great results and particular management techniques that can assure success instead of simply wasting money, time and energy.

How to achieve success?

This is not a hard question, but the answer is definitely complicated. Gaining success with Google AdWords is a possible action as long as there are certain steps taken. Creating an efficient ad campaign with the help of AdWords can be done by everyone that respects the following rules or criteria. The first thing you have to do is search for a good keyword that can be used in order to drive the desired traffic straight to your homepage or content page. Here visitors can examine your offer and decide on the best option for their needs.

Ad variations

This is a good way to generate constant positive results. Ad variations use keywords that can be placed in various ads groups. You will need to test your ad campaign to see if the results are the desired ones. This will help you concentrate more on a campaign that actually pays off rather than continuing with one that has no future.

Monitoring systems

Google AdWords also requires a good tracking or monitoring system for the campaigns that include paid ads. Using a monitoring and tracking technique will prove to be very efficient for your business because it will help you gain substantial income and ensure the success and popularity of your business.

Analysis

The data taken from the tracking system used can really help you in having a fast analysis of your campaign and it can prevent you from taking one bad decision after another. This way you can compare, test, adjust and upgrade the methods utilized making sure that your systems generate positive results. An interesting feature of Google AdWords is that it allows users to stop the campaign, modify options and then run it again without any problems.

Click through rates

These are very important in managing your ad campaign. Working with the click through rates (CTR) will provide better insight for the working methods. The elements described above lead to a lower price per click on keywords, bringing you lots of financial benefits. And in addition to this, they can also generate better conversions.

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